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Embracing Technology
We live not only in a knowledge-based economy, but in a knowledge-based world. The technical tools within it may change, but the need to be technically literate or media literate is essential. Embracing technology emphasizes two main principles:
- Follow your audience
- Make technology a priority
Technology has strong potential for both marketing literacy and for use within literacy programs to enhance learning and retention. Social media brings a broad range of new and exciting tools that literacy practitioners can use to great advantage. Here is some advice from presenters:
“When you decide to use a media tool, make it a priority and book time to be active in that space.”
“Go where your people are and learn that technical tool. Are your clients on Facebook? Can a wiki help you and your colleagues work better together? Can you build a community of tweeters?”




















