- Change in Action
- Workshop Streams
- Essential Skills Ontario
Click on the title of the workshop to view workshop videos, resources and more!
Listening to your audience is the single most important rule of marketing – important because it helps you use scare resources wisely, and most important because the audience tells you what to do if you listen to what they need.
Marketing is simply listening and then acting accordingly.
Know your issue or program statistics and how they impact society or your local community. Tweet every day about your organization’s success. Say your elevator speech to someone new at every event you attend.
If you are limited by resources, do not feel you have to do it all. Choose a single marketing tool (just one!) and become excellent at it.
Workshops listed here can assist literacy practitioners and administrators with the challenging task of marketing. While some presenters offer literacy data that can be shared via marketing efforts, others share tips for how to effectively communicate marketing messages.